It’s Biscuit Season! Drive Cafeteria Traffic All Year Long with Pillsbury™ Biscuits

Biscuits are always in season with Pillsbury^™ Biscuits! Consumers are looking for substantial, quality meals that will fill them up while offering unprecedented grab & go convenience that won’t slow them down¹. Sandwiches are the top food ordered at breakfast², and they’re continuing to grow faster than any other away-from-home breakfast item³.

Serve a range of filling, grab & go sandwiches that meet consumer demands for quality and variety, while driving them back for more.

1. Pick Customer-Loved Recipes

Consumers want variety, and biscuits deliver! See our chef’s top recommended biscuit sandwiches and serve customer favorites throughout the day.

Breakfast Sandwich: Classic Breakfast

• Biscuit
• Egg Patty
• Sausage Patty
• American Cheese

Lunch Sandwich: BBQ Chicken

• Biscuit
• Chicken Tenders
• BBQ Sauce
• Cole Slaw

Dinner Sandwich: Corned Beef

• Biscuit
• Corned Beef
• Swiss Cheese
• Mustard

2. Prepare Back-of-House with Ease

• Order is Important: From bottom to top, layer the biscuit with meat/protein, toppings, and cheese. This offers the best flavor and holds all the components together.
• Minimize Melting: Fold a slice of cheese into quarters before placing on toppings. This keeps the cheese from sliding off and sticking to the wrapper if it melts.

3. Wrap & Serve

• Wrap: Use foil wrap, rather than paper, for best holding.
• Warm: Keep sandwiches in a hot box at 140°F or a countertop warmer for easy access.
• Customize: Write recipe names on each wrapper or add novelty with seasonal wrappers and stickers.

4. Drive Traffic with the Biscuit Season Promotion

Buy one incremental case of the recommended Pillsbury^™ Biscuits to get free seasonal-themed packaging. Contact your General Mills sales representative to learn more.