Bigger Booth at IDDBA Brought Out Our Best

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The team at IDDBA showcasing fresh-baked bread.

Highlights of a memorable 2024 event

With more space in the General Mills Retail Foodservice booth at IDDBA this year, attendees looking for unbeatable bakery-case idea joined in some unforgettable new experiences, including:

  • Fresh-baked bread every day of the show, in addition to the traditional samples of our newest sweet treats
  • A gigantic cake created to share the General Mills bread story
  • Celebrity status for the Pillsbury Doughboy, as fans stopped for photos

If you’re hoping to explore more—we’re here to help. Connect with a Sales Rep for details on products and upcoming events!

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Featured Products:

G Stands For Good: Our Commitment to Nourish Families and Uplift the Planet through Positive Impact

At General Mills Foodservice, we believe that regenerative farming is the future. It protects our planet and delivers inspiring social and economic outcomes, from biodiversity to water management to soil health to community. G Stands For Good represents General Mills Foodservice’s unwavering commitment to nourishing families worldwide while simultaneously creating a positive footprint on the planet.


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