Americans Eating Breakfast Foods Throughout the Day

Pillsbury shares latest research about consumer breakfast habits during the pandemic and what this may mean for spring and summer menus.

Tips to Boost Breakfast Business:

• Serve breakfast all-day with a special menu of morning favorites or a signature breakfast item-of-the-day.
• Celebrate “Brinner” with a limited-time offer or buy-one-get-one-free breakfast menu.
• Get creative with fun menu items that feature a breakfast flair (a grilled cheese doughnut, savory doughnuts or pancakes, waffles as a sandwich carrier).
• “Plus up” traditional breakfast foods and give them a new twist (biscuit avocado toast, smoky mac & cheese waffles, cinnamon roll waffles or Fiesta French toast).
• Introduce a menu of “bresserts” or dessert items made from traditional breakfast items (cinnamon roll cobbler, strawberry scone shortcake, cereal-flavored ice cream waffles sandwiches, birthday cake pancakes).
• Offer tempting “take and bake” options for breakfast foods (a tray of cinnamon rolls or muffins, a breakfast casserole to-go or baked French toast).
• Bundle breakfast foods together for a family brunch meal kit (biscuits and gravy, pancakes with sausage or bacon and fresh fruit, breakfast sandwiches and yogurt parfaits).