Operation Success: Pizza Patrón (San Antonio, Texas)

Pizza Patrón has been serving up its handmade pizza with Latin flavors “like a boss” since 1986, but how does the successful San Antonio-based chain keep things fresh and continue to appeal to the ever-changing needs of today’s consumers?

With 90 restaurants in four states throughout the Southwest and aggressive growth plans in place, Pizza Patrón recently fine-tuned its menu and rebranded to expand its ability to share its unique flavor profile with a broader community.

Latin-inspired Flavor for All

For more than 30 years, Pizza Patrón and its tastes of Latino culture have fueled a growing craving among pizza lovers nationwide. With ingredients like smoky chorizo, spicy ranch and other bold, Latin-inspired flavors, Pizza Patrón is proud to leverage its heritage as a major point of differentiation from its competition.

Two of Pizza Patrón’s popular signature pizzas, the De Carnes and the Mexica.

“Pizza Patrón has always been a Latino-based brand with a very dedicated following, but we want to be the Latin-inspired pizza for all,” said Chef Andy Wittman, corporate chef with Pizza Patrón, adding that the brand’s rich heritage makes it uniquely suited to deliver on this premise.  “There is an expectation with a brand like Pizza Patrón. We offer a level of authenticity which the big pizza players cannot.”

Staying Fresh

Pizza Patrón’s recent rebranding efforts including updating its logo to give its icon a more youthful, modern look and refreshing its website to reflect the brand’s vibrant, urban culture and enable easier, online ordering. The new branding extends to the restaurants’ storefronts as well, with a new ‘look and feel’ being rolled out that is contemporary and hip.