Operation Success

As restaurants nationwide are forced to find new ways to serve their customers, we want to showcase NORMS—a Southern California institution known for its familiar, comfort food available 24/7—and how it has found a way to adapt its operations and introduce new menu items to maintain its motto of “great food, great value and great service.”

NORMS, with 20 locations in Los Angeles and Southern California, recently introduced NORMS Care Packages, available for pick-up and delivery, to help customers make a great-quality family meal at home.

“During a time of uncertainty, it’s great to see a Southern California restaurant staple think outside of the box and offer a comfort package to their customers,” said Cherry Rimando-Juarez, an account executive for General Mills Foodservice who serves the Southern California region. “This was a brilliant idea to give people the peace of mind that they can get the necessities they are looking for at a local restaurant.”

General Mills Foodservice recently talked to NORMS’ marketing team to learn more about their creativity and dedication to serving their customers during these trying times.

How has the coronavirus outbreak affected you and your restaurants?

As with restaurants across the country, the COVID-19 outbreak has made a huge impact on NORMS and has forced us to think differently about the way we do things. Being confined to delivery and to-go orders only has definitely posed a challenge, as part of the appeal of NORMS is the welcoming, cozy environment we have provided for our guests for over 70 years. When coming up with ideas on how to get through this time, the first thing we asked ourselves was, “How can we support our customers in a way that only NORMS can?” so we came up with the NORMS Care Packages that maintain our motto of “great food, great value and great service.”