June 26, 2013
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MINNEAPOLIS (June 26, 2013) – As students gear up to don scary masks and celebrate Halloween in style, General Mills Foodservice is again offering classic Count Chocula cereal to campus dining halls this fall. The top-turning monster cereal SKU1, Count Chocula is a hit among college students: 18- to 24-year-olds are three times more likely to eat monster cereal than the total population2, and 75 percent of General Mills’ monster cereal is sold in September and October.
Available starting Sept. 2, this limited-time promotion provides a fun way for operators to offer a favorite cereal brand among students leading up to Halloween. Operators who purchase Count Chocula during this first-come, first-served offer will receive a complete promotional kit with Count Chocula optical illusion posters, table tents, bin clings and more. Operators can sign up now to reserve Monster Cereal at http://info.generalmillsfoodservice.com/countchocula.
“For monster-sized fun and excitement throughout the dining hall, a cereal classic like Count Chocula is a great way to bring seasonal excitement and celebrate Halloween across campus,” said Sandie DeasJohnson, marketing manager for General Mills Foodservice. “A favorite of kids of all ages, Count Chocula will drive student interest and create a festive and fun atmosphere in the dining hall this fall.”
Count Chocula debuted in 1971 as the first chocolate-flavored cereal with chocolate-flavored marshmallow bits and is the most popular of General Mills “monster” cereal line-up, which also includes Booberry and Frankenberry cereals. With whole grain as the first ingredient and no cholesterol or saturated fat, Count Chocula is a good source of calcium and nine essential vitamins and minerals.
Operators interested in learning more about General Mills Foodservice products and promotions can contact their General Mills Foodservice sales representative at 1-800-882-5252 or visit www.generalmillsfoodservice.com.
About General Mills Foodservice
General Mills Foodservice sells a wide array of high-quality products to operators in the foodservice and restaurant channels, delivering consistent quality and proven performance through its branded products including Cheerios®, Yoplait® yogurt, Nature Valley® granola bars,
Gold Medal® baking mixes, Pillsbury® biscuits and other sweet goods. The division generates more than $2 billion in annual sales.
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1 – ACNielsen 52 weeks ending 2/9/13. Total U.S.
2 - NPD Report – Top Cereals by Age. Jan. 23, 2012
General Mills Foodservice