Do you want to know what students really want when it comes to cereal?

90% of students state that cereal is an important part of their meal plan1 and choose General Mills cereal brands vs. Kellogg’s cereal brands nearly 2 to 12.

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Teenager studying with Lucky Charms snack

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1Students choice as part of their meal plan, C&U Cereal Meal Plan Study, April 2010.
2Among students who choose General Mills cereal or Kellogg's cereal as part of their meal plan,’ C&U Cereal Meal Plan Study, April 2010.