Since 2000, General Mills has contributed about 5 percent of pretax profits to the community. Total giving in fiscal 2009 reached $90.7 million through product donations, brand philanthropy and grants. Learn more about community engagement.
General Mills ranks among the top 10 contributors of food to Feeding America, the largest hunger relief organization in the U.S. During fiscal 2009, General Mills donated more than $16 million in food products through Feeding America.
General Mills has supported the Campus Kitchens Project network with more than $700,000 in grants. The program uses dining facilities on campuses across the U.S. to help nonprofit groups serve nutritious meals to the hungry and provide culinary training to the unemployed.
Since 2002, the General Mills Foundation has allocated more than $18 million to nonprofit organizations that have helped more than 3.5 million kids lead healthy, active lifestyles through Champions for Healthy Kids. Learn more about the General Mills Foundation.
Through the Yoplait® Save Lids to Save Lives® College Challenge, Zeta Tau Alpha chapters partner with campus foodservice operations to help raise awareness and funds for the breast cancer cause. Since 1998 Yoplait has contributed more than $25 million to the breast cancer cause. Learn more about Save Lids Save Lives.
U.S. schools redeemed $50.6 million in Box Tops for Education® coupons in 2008-2009, an increase of 19 percent from last school year. Since Box Tops was launched in 1996 the popular cause-marketing initiative has earned $320 million to support K-8 education. Learn more about Box Tops for Education.
General Mills Foodservice has committed $100,000 to help K-12 schools build their breakfast programs through the National Dairy Council’s Fuel Up to Play 60 Grant Program. Learn more about Fuel Up to Play.
View our Tips for Operators
