NEW Nature Valley® Soft Baked Bars Offer Patrons a Wholesome Breakfast or Anytime Snack Baked Fresh On-Site

March 03, 2009
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Since 1975, Nature Valley® has used wholesome ingredients to make the best-tasting granola bars around, with flavors and types for every taste. Now for the first time, Nature Valley brings its wholesome goodness back-of-house with a new freezer-to-oven bar than can be baked fresh on-site.

New Nature Valley® Soft Baked Bars, available in Blueberry Cranberry and Apple Cinnamon, make a delicious and wholesome breakfast or anytime snack for on-the-go patrons. Made with all natural ingredients like rolled oats, whole wheat and real fruit, each Nature Valley Soft Baked bar delivers patrons 26 grams whole grain and 3 grams fiber per serving (48 grams whole grain recommended daily).

For the first time with a fresh baked item, foodservice operators are encouraged to leverage the power of the Nature Valley brand by utilizing Nature Valley branded sleeves available in each case. In addition, operators can use Nature Valley branded point of sale merchandising tools, including posters, table tents and flavor cards, which operators can order directly from General Mills.

Nature Valley is a brand consumers know and trust. According to ACNielsen, 89 percent of consumers recognize the Nature Valley brand.1 In a recent patron test, Nature Valley Soft Baked Bars scored higher than an unbranded bar in consumer appeal, intent to buy and perceived value. In fact, the study showed that the Nature Valley brand increased consumer purchase intent by 33 percent.2

“General Mills is widely regarded as having powerful brands and unparalleled baking expertise,” said Ali Brewer, associate marketing manager, General Mills Foodservice. “The combination of General Mills’ strong, recognizable brands, its baking heritage and status as a leading foodservice supplier, allows us to deliver a powerful branded breakfast item or anytime snack that patrons will enjoy.”

Made with foodservice operators in mind, each compact case of Nature Valley Soft Baked Bars features Pillsbury® Place & BakeTM technology, delivering back-of-the-house convenience and ease. The bars’ freezer-to-oven format reduces back of house labor, minimizes prep time and allows the operator to bake only what they need.

“Profitability and patron satisfaction are central to the success of the foodservice operator’s business,” said Brewer. “Because Nature Valley Soft Baked Bars utilize Pillsbury Place & Bake technology, operators can easily deliver homemade taste and fresh-baked aroma to their patrons.”

Operators simply need to place the product straight from the freezer onto a baking sheet to create a delicious bar that bakes up light and crunchy on the outside and soft and chewy on the inside. With a four-hour hold time under a heat lamp, steam table or warming unit, the bars can be served warm.

For more information about the merchandising kit and for product information, operators can contact their General Mills Foodservice sales representative or visit

About General Mills Foodservice
General Mills Foodservice sells a wide array of high-quality products to operators in the foodservice and restaurant channels, delivering consistent quality and proven performance through its branded products including Cheerios®, Yoplait® yogurt, Nature Valley® granola bars, Gold Medal® baking mixes, Pillsbury® biscuits and other sweet goods. The division generates more than $2.0 billion in annual sales.

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1 ACNielsen data, 2008
2 Concept Creator; Branding Test (Nature Valley Branded vs. Unbranded Fresh Baked Bar Concepts) N=100, December 2008

Sarah Peterson
General Mills Foodservice
Phone: 763.764.6364